making pasta, King Valley

Wander Victoria Campaign

In 2016, Visit Victoria launched its Wander Victoria campaign, designed to drive intrastate visitation to regional Victoria. Based on extensive consumer research, the emotive campaign aims to inspire Victorians to take time out to rediscover and reconnect with Victoria's regions by advocating the simple pleasures and benefits of wandering through the diverse natural settings and experiences the state has to offer.

The fully integrated campaign includes a series of films for television and cinema advertisements, digital activity across a broad range of online and social channels and a dedicated wandervictoria.com website as well as a co-operative marketing program in conjunction with Regional Tourism Boards and industry.

Further details about this campaign can be found here:

TNE has worked with Visit Victoria to deliver a range of cooperative campaigns specific to the High Country that leverage the broader $3 million campaign spend. If you are interested in exploring opportunities for involvement, please contact TNE.