Search engine optimization (SEO) is the process of affecting the visibility of a website in an online search engine’s unpaid results (like in Google). These are often referred to as natural or organic results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers

Here are some SEO tips to apply to your site:

• Create keywords relating to your site, using actual terms or keywords that consumers will use. Relevant internal and external links should be included on your site.

• Register your business on Google Maps.

• Use Google Adwords allows you to target specific markets and have your site listed in Google where your organic ranking may not appear.