Tourism Victoria Strategies and Plans
Tourism Victoria is responsible for creating strategies and plans in conjunction with key industry partners to develop and grow Victoria’s tourism industry. Further information is available on Tourism Victoria’s corporate website www.tourism.vic.gov.au.
Regional Tourism Action Plan
Tourism Victoria has released the final Regional Tourism Action Plan 2009-2012 (1.41 kb). The plan outlines the course for regional tourism for the next three years and fulfils a major direction of the Government’s 10 Year Tourism and Event Industry Strategy.
Specific market segment plans have been developed for Victoria’s key product and niche market strengths. These aim to increase visitation and awareness, and to stimulate growth and development within the tourism industry.
Victoria’s Cycle Tourism Action Plan 2011-2015 (2.64mb)
Victoria’s Cycle Tourism Action Plan 2011-2015 has been developed by Tourism Victoria to position Victoria as the leading state for cycle tourism, as well as to outline how the Government will leverage and enhance opportunities in cycle tourism.
Victoria’s Nature-Based Tourism Strategy 2008-2012 (2.77 mb)
Victoria’s Nature-based Tourism Strategy 2008-2012, jointly developed by Tourism Victoria, Parks Victoria and the Department of Sustainability and Environment, provides a whole-of-government, coordinated and strategic approach to policy, planning, development and marketing of the sector to optimise the economic, social and environmental benefits to Victoria
The Victorian Trails Strategy 2005 –2010 (1.96mb)
This Victorian Trails Strategy has been developed by the Victorian Trails Coordinating Committee to ensure the development of an integrated and sustainable trail network that meets community and trail user needs, while uniting the community with a shared vision of Victoria as a premier trail destination.