Expressions of Interest for TNE’s 2022 Wine Kickstart program are currently open, and we are pleased to have already received much positive feedback from wineries and wine businesses across Victoria’s High Country.
In light of this year’s prolonged vintage season, staff shortages across the industry, as well as the timing of the school holidays and Easter long weekend, TNE have now extended the closing date for Expressions of Interest to Sunday 15th, May.
The 2022 Wine Kickstart program is designed to accelerate the delivery of tourism products by private winery operators from the six Wine GIs of the High Country region. Up to 20 successful applicants will be led and supported through a process of product development, customer testing, asset development and promotion.
Successful applicants can apply for a contribution of up to $10,000 matched 2:1 (representing a business buy-in of up to $5000), to use toward branding, marketing services and equipment to develop appropriate assets for their product, enhancement and/or experience.
New products will then be integrated into the Victoria’s High Country marketing and PR campaigns through all existing channels.
Further information can be found in the prospectus below, as well as the link to the online EOI form. The EOI is very straight forward and will take a maximum of ten minutes to complete.
Applications close 5pm on Sunday 15th May 2022.
If you would like to discuss your ideas with the team, please contact TNE’s Head of Industry Engagement, Charlie Vincent: [email protected] or on 0450 066 254.