The 2018 High Country Harvest returns on 4 May, bringing more than 50 ticketed and a host of associated Harvest menus, Autumn Warmers and village bonfires to all corners of the region.
With research into our target food and wine audience suggesting they are far more inclined to source information from a range of digital platforms than traditional print media, TNE have built a new High Country Harvest website. The website includes a full program of events that can be printed at home. To reflect these changing media patterns, the majority of TNE’s advertising spend has been placed with a range of prominent publishers including Fairfax and Bauer Media.
Postcards featuring the festival’s distinctive gumboots logo with booking details and dates have been produced and inserted into the April issue of Gourmet Traveller’s April magazine in Victoria and NSW and in targeted inner-city cafes and businesses in Melbourne, the ACT and southern NSW.
In addition, High Country Harvest is being marketed via digital display across Fairfax digital platforms and for the first time, a High Country Harvest TVC is appearing on SBS On Demand.