The Ride High Country masterbrand has been developed to unite the 12 cycling destinations of north-east Victoria to leverage and grow its cycle tourism strengths, including:
- Rail Trails: the largest rail trail network in Australia, with almost 300km of trail to explore, including the longest sealed trail (Murray to Mountains 116km) and the longest continuous trail in Victoria (Great Victorian Rail Trail 134km)
- Mountain Biking: with seven dedicated mountain bike parks, the region features more than 50% of all the formalised mountain bike singletrack in Victoria, including Australia's only internationally recognised 'EPIC Trail'
- Road Cycling: the region boasts six of the toughest 15 road cycling climbs in Australia in addition to endless rolling valley roads to keep all road cyclists well and truly satisfied
- Gravel Grinding: with quiet graded roads, seemingly infinite firetrails, pine forest logging roads and alpine peak roads (only accessible in the summer season), the High Country is every gravel cyclist's dream.
Ride High Country Preferred
The only way to ensure you are featured on www.ridehighcountry.com.au, the region's primary communications platform for all things cycling, is by being a Ride High Country Preferred (RHCP) business - a program for businesses providing exceptional service to cycle visitors.
For inclusion in any TNE marketing or media campaign businesses, must have an ATDW listing.
Click here to find out more.
Ride High Country website
Ride High Country social media
Bike trails and two-wheeled adventures around Australia's premier cycling destination.
Encourage your visitors to post and share their High Country cycling imagery, including road cycling, mountain biking, rail trails and gravel rides. Share their content or post your own imagery that highlights the cycling experiences in North East Victoria.
The thrills of riding with a view and among striking colours, and achieving big goals most commonly achieve the best engagement.
Ride High Country marketing
The Ride High Country annual marketing plan is developed to assist the region in meeting its category ownership aspirations, outlining a vision for the development and promotion of the Ride High Country offering.
The Ride High Country campaign focuses on converting latent demand across all four cycling disciplines into awareness and ultimately conversion. Utilising a range of promotional tactics, Ride High Country is positioned as 'Australia's premier cycling destination'.
Key marketing initiatives under the Ride High Country brand include:
Ride High Country guide