High Country Harvest
Positioning Victoria's High Country as the state's premier food and wine destination is a key objective of TNE, and High Country Harvest is central to these efforts.
High Country Harvest is a 10-day event program that showcases the very best food, wine and craft beer offering that this region is so renowned for. The program features 40 bespoke events that celebrate collaboration and innovation, offering visitors to the region the opportunity to sample local produce, and get to know the local personalities behind these products.
It provides industry partners with the opportunity to evolve their standard offering, partner with other suppliers and test new products in a safe and supportive environment, with a view to incorporate successful initiatives into their standard offering.
High Country Harvest is immersive and experiential, and targets visitors for whom food and wine is a personal passion. It attracts nearly 6,000 visitors to the region, of which 54% stay overnight and 14% stay for 3 nights or more, so it is significant tourism driver.