RS21301_SHERPA – King Valley_011_Brown Brothers_9803 (Carly Smith, food, Georgia Beavis, King Valley, Merryn Paige Schweizer, Sally Ritchens, wine glass)-scr

Visit Victoria undertakes a wide range of marketing communication activities to promote Melbourne and Victoria as a leading tourism and events destination both nationally and internationally.

Tourism North East works closely with Visit Victoria on a number of initiatives re-engaging Melbournians with regional Victoria through marketing initiatives profiling the rich and diverse range of visitor experiences.

To explore the marketing campaigns run by Visit Victoria click here.




Tourism Australia manages the marketing of Australia to an international audience and runs a number of campaigns to support inbound tourism. 

For information on these campaigns click here