Visit Victoria's 'Your Happy Space' Campaign
'Your Happy Space' is Visit Victoria's intrastate destination marketing campaign, which aims to driving visitation to Victoria's regional areas. The campaign builds on the success of the previous 'Wander Victoria' campaign, and aims to position regional Victoria as the perfect place for a short-break to slow down, disconnect and experience JOMO (the joy of missing out) within a short trip from Melbourne.
Stunning natural beauty provides the backdrop to world-class culinary experiences; the most exciting and innovative regional art and culture in Australia; and indulgent and rejuvenating spa and well-being destinations. The new campaign invites Victorians to personalise and dream up what kind of Happy Space they need in their lives.
The fully integrated campaign has been implemented across television, cinema, digital and social media channels, with further promotion through public relations and partnership activity with travel organisations, media publishers and non-travel associations.
TNE works closely with Visit Victoria to leverage opportunities associated with the Your Happy Space campaign. The below links provide further information, key messaging and details on how industry partners can get involved: