The ATDW is Australia’s national tourism database and distribution platform which represents over 90,000 small and medium sized tourism products and destinations. The ATDW’s ultimate function is to support Australian Tourism Operators with digital marketing to help extend their exposure and attract more business online.
By listing a product once in the ATDW database, Tourism Operators benefit from being listed on their State or Territory Tourism Organisation’s consumer website, the Australia.com website and through ATDW’s extensive network of over 250 tourism distributors.
An Australian Tourism Data Warehouse (ATDW) listing is an essential marketing tool for tourism businesses and events that:
- Gives your business a presence on major tourism websites,
- Boosts Search Engine Optimisation (SEO) of your own website,
- Drives traffic to your website,
- Gives you full control and can be updated as often as you like,
- Gives you the chance to be featured in TNE's marketing campaigns and to host media groups through TNE's PR program,
- Is a prerequisite to becoming a Ride High Country Preferred operator on www.ridehighcountry.com.au.
How to list with ATDW
Register or Log-in to ATDW-Online
To list a tourism product in ATDW or update an existing listing, access the ATDW-Online portal.
Registration and approval of your ATDW listing is managed through your State or Territory Tourism Organisation (STO). Each STO has a dedicated ATDW team, who are also responsible for collecting ATDW listings, quality assuring and managing this content in the national ATDW database.
To register click the ‘register now’ button at the bottom of the screen and enter your organisation and user details accordingly.
Information required to register:
- Your Organisation details (including business name, contact details and ABN)
- Your User account details (including name, email and password)
Please remember ATDW-Online is a live platform, so all updates published will be displayed across the ATDW distribution network.
Update and Improve Your Listing
For tips on how to improve or optimise your ATDW listing and stand out from the crowd click here.
USER GUIDES: https://corporate.visitvictoria.com/resources/marketing-opportunities/about-atdw
Here are some useful Fact Sheets:
- ATDW Fact Sheet – Steps to create a new listing
- ATDW Fact Sheet – Tips to get the most from your ATDW listing
An Australian Tourism Data Warehouse (ATDW) listing is an essential marketing tool for tourism businesses and events that:
- Gives your business a presence on major tourism websites,
- Boosts Search Engine Optimisation (SEO) of your own website,
- Drives traffic to your website,
- Gives you full control and can be updated as often as you like,
- Gives you the chance to be featured in TNE's marketing campaigns and to host media groups through TNE's PR program,
- Are a prerequisite to becoming a Ride High Country Preferred operator on www.ridehighcountry.com.au.
A major benefit of ATDW listings is they appear on many travel sites around Australia including:
This means you only have to enter your business or event details once and your listing appears on many of ATDW’s 200 tourism distributor websites.
Here are some useful Fact Sheets:
- ATDW Fact Sheet – Steps to create a new listing
- ATDW Fact Sheet – Tips to get the most from your ATDW listing
ATDW listings are managed by you and can be updated as often as required.
Listings are FREE for events and not-for-profit organisations.
Listings are $120 per year for businesses accredited through:
- Australia Tourism Accreditation Program
- Museum Accreditation Program
- Ecotourism Australia
- Australian Camps Association
- Caravan, RV & Accommodation Industry of Australia Program
A standard listing is $295 per year.
Business located within the Indigo Shire can choose to participate in the shires 'Digital Excellence Partnership', qualifying business receive subsidised ATDW listings. Please contact the Indigo Shire Tourism department for further information.
To create an ATDW listing click here.