Tourism Australia’s Corporate Plan 2019 - 2023
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. Its mission is to make Australia the most desirable destination on earth.
Tourism Australia is active in 17 international markets, promoting unique attributes which will entice people to visit and targeting people who research indicates will spend more and travel most widely thought the country. Activities include advertising, public relations and media hosting, trade shows, industry programs, consumer promotions, online communications and consumer research.