Visit Victoria

Visit Victoria commenced operation on 1 July 2016, bringing together the functions of Tourism Victoria's marketing division, the Victorian Major Events Company and the Melbourne Convention Bureau to form a single, unified organisation dedicated to growing Victoria's visitor economy through tourism marketing and event acquisition.

Visit Victoria is committed to working in partnership with government, regional tourism organisations, industry and commercial partners to achieve the collective goals of delivering a distinctive, world-class visitor experience and growing the State's $21 billion tourism and events industry.

TNE’s own strategic direction is influenced by these key documents:

Visitor Economy Strategy Action Plan

Your Happy Space Campaign Strategy

Victoria's China Strategy