Visit Victoria

Visit Victoria commenced operation on 1 July 2016, bringing together the functions of Tourism Victoria's marketing division, the Victorian Major Events Company and the Melbourne Convention Bureau to form a single, unified organisation dedicated to growing Victoria's visitor economy through tourism marketing and event acquisition.

Visit Victoria is committed to working in partnership with government, regional tourism organisations, industry and commercial partners to achieve the collective goals of delivering a distinctive, world-class visitor experience and growing the State's $21 billion tourism and events industry.

As Visit Victoria has only recently commenced operations, its key strategic documents are those developed under Tourism Victoria prior to the merger. TNE’s own strategic direction is influenced by these key documents:

Victoria's 2020 Tourism Strategy

Victoria's Regional Tourism Strategy 2013-2016

Victoria's Cycle Tourism Action Plan

Victoria's Nature-Based Tourism Strategy

Victorian Trails Strategy 2014 - 2024

Victoria's China Tourism Strategy