In terms of food, wine, distilling and craft beer as an industry, TNE’s mission is for the High Country to lead innovation in the food and drink space, creating a competitive differentiator that drives tourism-related visitation and yield opportunities throughout the region.
Feast High Country online
The Victoria's High Country website is the primary call to action for marketing campaigns.
The website features the food and drink offer of the High Country and destination travel information.
Feast High Country social media
The people, places and produce of the food & drink experiences in Victoria's High Country.
Encourage your visitors to post and share their foodie adventures in Victoria's High Country. Share their content or post your own imagery that highlights the walkable nature experiences in North East Victoria.
Unique local produce experiences and dining with a view most commonly achieve the best engagement.
Feast High Country marketing programs
TNE develops and implements an annual marketing plan for the Feast High Country pillar. To meet the overarching business objectives of driving visitation and yield the campaign's objectives is;
- to increase awareness of Feast High Country in key target markets
- to demonstrate that the High Country offers an abundance of local produce set against natural surrounds that are some of the most spectacular in Victoria, and worth travelling for.
In 2020 the Feast High Country campaign delivered a targeted, integrated approach across high-impact channels including out of home, social media, radio and digital advertising focussing on the authentic nature and generous spirit of the High Country’s food and drink producers.
Key marketing initiatives under the Feast High Country brand include: