RS21301_SHERPA – King Valley_011_Brown Brothers_9803 (Carly Smith, food, Georgia Beavis, King Valley, Merryn Paige Schweizer, Sally Ritchens, wine glass)-scr

Marketing

Feast High Country

In terms of food, wine, distilling and craft beer as an industry, TNE’s mission is for the High Country to lead innovation in the food and drink space, creating a competitive differentiator that drives tourism-related visitation and yield opportunities throughout the region.

If you are a tourism operator and wish to participate in Feast High Country initiatives or would like to develop a food or drink product, contact Industry Development Manager Sarah Pilgrim on [email protected].

For inclusion in any TNE marketing or media campaign, businesses must have an ATDW listing. Click here to find out more.

feast_logo_rgb

 Feast High Country online

The Victoria's High Country website is the primary call to action for marketing campaigns. The website features the food and drink offer of the High Country and destination travel information.

Feast High Country  social media

Follow on: Facebook | Instagram

#feasthighcountry

The people, places and produce of the food & drink experiences in Victoria's High Country.

Encourage your visitors to post and share their foodie adventures in Victoria's High Country. Share their content or post your own imagery that highlights the walkable nature experiences in North East Victoria.

Unique local produce experiences and dining with a view most commonly achieve the best engagement.

feasthighcountry instagram

Feast High Country marketing programs

TNE develops and implements an annual marketing plan for the Feast High Country pillar. To meet the overarching business objectives of driving visitation and yield the campaign's objectives is;

  • to increase awareness of Feast High Country in key target markets
  • to demonstrate that the High Country offers an abundance of local produce set against natural surrounds that are some of the most spectacular in Victoria, and worth travelling for.

In 2020 the Feast High Country campaign delivered a targeted, integrated approach across high-impact channels including out of home, social media, radio and digital advertising focussing on the authentic nature and generous spirit of the High Country’s food and drink producers. 

Key marketing initiatives under the Feast High Country brand include:

If you are a tourism operator and wish to participate in Feast High Country initiatives or would like to develop a food or drink product, contact Industry Development Manager Sarah Pilgrim on [email protected].

 

 

Feast High Country Instagram page example