WineVic has announced it will soon launch VICWINES.COM.AU, a comprehensive, searchable guide to Victorian wineries, under the campaign ‘The Little Black Book of Victorian Wine’.
The website has been developed to help buyers filter wineries by location, taste preferences, winery credentials such as sustainability or accessibility features.
The website is designed for user experience and supports direct sales with clear BUY ONLINE call to actions.
To participate winery operators are encouraged to update their ATDW listing (or create a new listing) to reflect the new wine categories. This data will be pulled through to VICWINES.COM.AU so the more accurate detail provided the better.
The program lives until the title The Little Black Book of Victorian Wine, and will be supported with a broad digital campaign, targeting Victoria’s top drinkers.
To find out more click here.