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A comprehensive report, funded by Regional Development Victoria, into the tourism potential of the life and times of Ned Kelly was released on 3 August at a joint announcement by commissioning partners, the Rural City of Wangaratta, Indigo Shire, Mansfield Shire and Benalla Rural City. The final report, Ned Kelly Alive – Concept Development &…

Photo by Milan Popovic on Unsplash Tourism North East is offering a range of free industry workshops to High Country businesses over coming months. Don’t miss: HIGH COUNTRY HARVEST THINK TANKS Anyone interested in running a food and wine-themed event which showcases your business and the High Country can join two hour workshops held across…

Pictured: Artist Leonard Siaw with his artwork at the 2018 Wall to Wall festival. The event now attracts thousands of visitors to Benalla each March who come to see large scale wall art created by leading Australian and international artists. One of the largest and fastest growing global tourism trends is in cultural tourism. Recognising…

Reap the benefits of the cycle tourism boom in Victoria’s High Country by becoming a Ride High Country Preferred – RHCP – business. RHCP businesses offer a range of exceptional services to cycling visitors and benefit from featuring on the region’s primary cycle communications platform, www.ridehighcountry.com.au and Tourism North East’s extensive campaign across a range…

Pictured: Participants in the inaugural High Country Women’s Cycling Festival held in March this year. The High Country will roll out the welcome mat to around 3000 riders and support volunteer crew taking part in the Great Victorian Bike Ride from Bright to Benalla – via Beechworth, Tallangatta, Rutherglen, Yarrawonga and Glenrowan – from 24…

In February 2018 Visit Victoria announced a price increase for ATDW listings – the first in 10 years – so now is a great time to create or renew an ATDW listing.​ From 1 July 2018 the new fees are: $295 for a standard listing $120 for businesses accredited through ATAP, Ecotourism, Auscamps, or RVMAP Not For Profit listings remain…

Photo: Marc Olivier Jodoin, unsplash.com From the grass roots to the innovation of tomorrow, the VIC Tourism Conference – 30-31 July – is designed to support and transform the tourism industry at all levels Held at the newly redeveloped RACV Cape Schanck Resort, VTIC is bringing together the best minds in tourism, events and beyond…

Each month Tourism North East delivers a range of free sessions aimed at helping regional businesses enhance their tourism offering. Click on the links for full details and to book your place. Snow Briefings facilitated by Jade Miles, Industry Development Strategist, Tourism North East Who is Tourism North East and how we can help you…

Pictured: Grand prize winner, Terry Golding (centre) with sons Sam (left) and Will at the summit of Mt Buller. The extended Ride High Country 7 Peaks season wrapped up at the end of April after a full six months during which more than 9000 peaks were climbed, with 321 cyclists conquering all 7 Peaks. Registered…

In 2017, as a result of a Wine Growth Fund grant, TNE commissioned extensive, region-wide research into current and potential wine tourism in the High Country, encompassing all 84 operating cellar doors. The work, by Quantum Market Research, provided much-needed insights and education with particular focus on: Exploring motivations and preferences when it comes to…