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Victoria’s High Country is renowned for its world-class landscapes, vibrant villages, and exceptional visitor experiences. At Tourism North East (TNE), our mission is to elevate the region’s reputation as one of Australia’s premier regional destinations.
We are seeking a proactive Industry and Product Development Manager to work within our Visitor Experience team on initiatives that look to improve the High Country’s product offering, drive visitor numbers, increase length of stay, boost regional expenditure, and elevate return visitation.
In this role, you will work hand-in-hand with new and established tourism operators across our five key product pillars: Cycle, Snow, Nature-Based Tourism, Food & Wine/Beverages, and Arts & Cultural Heritage.
If you are passionate about regional economic growth and championing innovative tourism experiences, we want to hear from you.
Key Responsibilities
Industry Development & Capacity Building
- Build trusted, long-term relationships with tourism operators and business owners across all product pillars.
- Mentor operators on best practice, commercial viability, and integrating forward-thinking, resilient operational models.
- Translate market research, consumer insights, and emerging travel trends into actionable business strategies for operators.
- Plan and deliver regional industry workshops, masterclasses,
networking forums, and business development sessions. - Foster an active culture of cross-business collaboration to build comprehensive visitor itineraries and regional package offerings.
- Champion business resilience planning to prepare operators for off-peak trading, environmental events, and broader economic shifts.
Product Innovation & Investment
- Identify strategic gaps in the regional visitor offering and work with existing operators or incoming entrepreneurs to develop viable solutions.
- Support existing businesses in diversifying their product range and elevating experiential quality.
- Conceptualise, scope, and deliver collaborative product development projects alongside industry and government stakeholders.
- Identify and pursue relevant public and private funding opportunities, including state and federal tourism grants, to expand regional infrastructure and experiences.
Strategic Collaboration
- Serve as the bridge between regional operators and the TNE Marketing & PR team, feeding ground-level stories, new product launches, and seasonal offerings into broader campaigns.
- Help operators leverage regional marketing campaigns and strategic partnerships.
- Collaborate with marketing colleagues to package campaign-specific offers and consumer-facing packages.
Stakeholder Engagement
- Maintain transparent, cooperative relationships with local councils, alpine resort management, regional tourism associations, and state tourism bodies.
- Proactively support the managements of the annual Industry & Product Development budget with strong commercial governance.
- In collaboration with the Content Producer, produce regular industry newsletters, briefings, and updates to keep all stakeholders aligned with regional strategic goals.
What You Bring
- Demonstrated Experience: Proven background in tourism management, destination development, regional economic development, or a related commercial sector.
- Relationship & Mentoring Acumen: Exceptional interpersonal and coaching skills, with an ability to build credibility and influence diverse small-to-medium business owners.
- Strategic & Analytical Mindset: Demonstrated ability to translate macro trends and data into practical commercial initiatives.
- Project & Budget Management: Solid experience delivering cross-stakeholder projects on time and managing allocated departmental budgets.
- Grant & Investment Acumen: Familiarity with government grant processes, funding applications, and business case development is highly regarded.
The Details
How to Apply
Please submit your resume along with a cover letter (maximum 2 pages) detailing your relevant experience and how your background aligns with the demand of the position.
All applications are to be addressed to:
Dean Cleave-Smith
Head of Visitor Experience
[email protected]
Applications close: Friday 27th November 2026
Inquiries: For a confidential discussion regarding the position, please contact Dean Cleave-Smith at Dean.CleaveSmith@
CONTENT PRODUCER
Tourism North East (TNE) is looking for a talented, detail-oriented Content Producer who lives and breathes storytelling. In this role, you will champion our destination voice, crafting compelling, high-converting written content that inspires travelers to visit, explore, and stay longer.
The Role
The Content Producer role is responsible for creating compelling, high-converting written content across Victoria’s High Country website and a variety of owned, earned and paid channels, with a strong focus on SEO best practices.
Reporting to the Head of Visitor Experience, this role will be required to work in a cross-collaborative way with the wider Tourism North East team. The role is primarily focused on B2C marketing and communications, however B2B communications will also form part of the role.
Key tasks include but are not limited to:
- Write, edit and optimise web content including but not limited to landing pages, what’s on listings, and ATDW listings
- Shape how the brand ‘speaks’ across different platforms
- Ensure consistency of tone
- Prepare and send consumer eDMs
- Prepare copy for marketing ads as briefed
- Maintain the TNE website copy to ensure all content is up to date
- Prepare and send the fortnightly industry newsletter
Knowledge and Skills
- Demonstrated high level verbal and written skills
- High level computer skills
- Prior use of data analytics systems and tools
- Knowledge of the tourism product in the High Country region advantageous
Management Skills
- Ability to manage tasks from conception through to implementation
- Demonstrated ability to work independently as well as to participate in activities as a team member
- Ability to set priorities, plan workloads, meet deadlines and achieve objectives efficiently
- Ability to handle a variety of tasks concurrently with minimal supervision
Interpersonal Skills
- Ability to gain cooperation and assistance from staff, management and other organisations if/when needed
- Possesses a mindset of going ‘above and beyond’ and values respect and honesty
- Must possess a strong collaborative spirit and the ability to build positive working relationships with all colleagues
Qualifications and Experience
- Previous experience in a similar role is desirable
- Relevant qualifications preferable, however extensive experience will be considered favourably
- Experience working in complex government and/or tourism industry advantageous
- Full Victorian Drivers Licence
How to Apply:
Please submit your resume, a cover letter outlining your suitability for the role, and examples or a portfolio of your written work (e.g., articles, web copy, or newsletters) by COB Friday 27th November 2026.
All applications are to be addressed to:
Dean Cleave-Smith
Head of Visitor Experience
[email protected]