Victoria’s High Country is a rugged tapestry of mountains, alpine valleys, pristine rivers and vibrant townships.

Whether you’re hitting the slopes in winter, hiking secluded trails, cycling historic railway lines or tasting your way through craft beers, artisan spirits and award-winning wines, the High Country is an endless adventure, all year round.

But you already know all that.

The real hidden gems of the High Country are carefully guarded by the locals. The off the beaten track wineries. The rustic farm gates. The secluded swimming holes. The tucked away trails. The little restaurants serving up the big flavours.

We’re a region of small communities with soul – celebrity isn’t our vibe. We’re inviting the pleasure seekers and secret keepers to look a little deeper.

Join us in keeping the secrets of this wild land safe, preserved and unspoiled, because there’s nothing to see here (for people who aren’t willing to look).

To get involved in the You Didn't Hear it From Me campaign, download the Industry Toolkit below.