Tourism North East has developed a Destination Management Plan (DMP) for Victoria’s High Country as the overarching 10-year strategy to guide investment in priority supply and demand initiatives, best positioned to leverage collective efforts of the region to deliver positive outcomes for the High Country’s visitor economy.

Successful destination management is a holistic process that ensures tourism adds value to the economy, social fabric and ecology of our communities. It is achieved through strong leadership with consideration of the three following factors.

Defining the destination in the eyes of the visitor and communities of interest and understanding the visitor journey to and within the region.

Cohesive governance and strong leadership, engaged industry and qualified and experienced workforce.

Motivating products, quality infrastructure and experiences on offer that draw visitors and provide to visitor needs.