Charged with developing the strategic tourism direction for the High Country, Tourism North East focuses on uniting its diverse stakeholder base in a common development path to optimise visitor economy outcomes.
These efforts are focused on the High Country’s five recognised product strengths in cycle, snow, nature-based tourism, food and drink, and arts and cultural heritage.
The following provide the strategic direction for the activities of Tourism North East.
THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy.
Experience Victoria 2033 is the Statewide strategic plan to shape the future of Victoria’s visitor economy over the next 10 years.
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events.
A long-term vision for Victoria’s High Country has been identified via a Destination Management Plan.
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Access the latest visitation data for the High Country, including visitor numbers, length of stay and estimated spend.