The TNE Industry Newsletter is distributed each fortnight via email, and allows you to easily keep up to date and stay informed about the latest tourism news and opportunities to grow your business.

In addition, connect with us on Instagram, Facebook and LinkedIn

Tourism North East supports industry through innovation, growth and ‘only in Victoria’s High Country’ tourism experience development with training, research, programs and engagement that drives exceptional visitor experiences. 

The Industry and Product Development team offer a range of support services to tourism businesses in Victoria’s High Country at no cost including; online forums, in-person workshops, business 1-1 support, product accelerator programs, accommodation optimisation training, digital and social media skills, media and PR and so much more.

Founders - Redfeet Winery, King Valley - Damien and sister Megan Star

Getting Started

Are you a new tourism business in Victoria’s High Country?
Congratulations on choosing what we think is a pretty incredible part of the world to live, work and play.

We've gathered a collection of valuable resources as a starting point. All you need to do is click on each link and progress through the steps they guide you through.

Set up your Business Listing

Download & read Victoria’s High Country Destination Management Plan

Book 1:1 Mentoring sessions with either Gina Elliott, Fiona Morris or Charlie Vincent

And be sure to sign up to our Industry Newsletter

We offer a regular program of training and workshops - a mix of online and in person - to support tourism businesses and their staff to grow and evolve.

Here you will find a list of all upcoming training opportunities available in the region.

Training workshops are available for tourism businesses in Victorias High Country; Alpine Shire, Benalla Rural City, Indigo Shire, Falls Creek, Mansfield Shire, Mt Buller/Mt Stirling, Mt Hotham, Murrindindi Shire, Rural City of Wangaratta, Towong Shire.

Stay informed by regularly checking this page for new opportunities that will benefit you and your business.


1-1 product development session with Mansfield Glamping

1-1 Business Support

The Industry and Product Development team is dedicated to supporting businesses in a one on one capacity to provide business mentoring and upskilling. The team can provide your business with resources to build greater confidence and resilience to ensure High Country operators can exceed visitor expectations and go above and beyond.

For scheduling a one-on-one catch-up, use the provided links to arrange and confirm your individual session:

Book 1:1 Mentoring session with Gina [email protected]

Book 1:1 Mentoring session with Fiona [email protected]

Book 1:1 Mentoring session with Charlie [email protected]

Events bring thousands of visitors to the High Country, generating significant economic and social value for the region. With a balanced portfolio of events celebrating the region's strengths, Victoria’s High Country has an opportunity to increase destination awareness and intention to travel.

We encourage all events to list, for free, on the Australian Tourism Data Warehouse, to promote your event locally, state-wide and even nationally,

The guidelines provide a framework for event development, to assist event work with Tourism North East.


Whether it's to carry out an infrastructure project or a marketing initiative, there are a range of State, Federal and local council grants and support options available to assist industry and operators.


Dedicated to businesses providing exceptional service to cycle visitors.

We want cyclists from all disciplines and abilities to feel welcome and be accommodated in Victoria’s High Country. Don’t miss your chance to be recognised as a cycle friendly tourism business in Victoria’s High Country.

Ride High Country inspires riders to travel to the High Country by providing detailed information for seamless trip planning. This includes suggested cycling routes, comprehensive trail mapping, cycle-friendly accommodation options, transport providers, bike hire and cycle touring companies.
Preferred Program businesses will embrace the partnership by displaying a Ride High Country image tile on their website, share #ridehighcountry on social media and work with TNE on media activities when possible.


Mansfield Immersion Day


Tourism North East regularly commission research to ensure we have a comprehensive understanding of specific concepts (eg. wine, cycle, walk, art and culture, agritourism, craft beer, Cultural and Linguistically Diverse Audiences) to strengthen the region’s visitor economy.

We are committed to providing strategic research and advice regarding the region’s tourism trends to our industry, to help businesses understand market behaviours. For further information on Victoria’s High Country visitor trends, or to receive research summaries, please contact us.

Further research, data and insights can be found below.

Visit Victoria’s research unit provides a range of insights and research relating to tourism in Victoria.

Tourism Research Australia is the leading provider of tourism intelligence for both domestic and international markets.

Tourism Australia provides a number of visitor statistics, market reports and research strategies at a national level.

Australian Tourism Data Warehouse (ATDW) is a fundamental tool for marketing and exposure of tourism products and experiences in Victoria’s High Country.

LEARN MORE about the benefits your business gains from having an up-to-date ATDW listing.

The Victorian Tourism Awards (VTA) represent an industry framework for peer recognition which fosters a culture for business development excellence and innovation.

The VTA's act as a development opportunity in skills training and professionalism, and play an integral role in encouraging and rewarding excellence, innovation and commitment in the industry.


Swanpool Creek Winery and Accommodation

Extra Resources

Working with Tourism Australia

Working with Visit Victoria

Visit Victoria maintains a constant stream of content and news to support the promotion of tourism and events activity across the state. Access to the library is available to travel and lifestyle media, the tourism industry, educational institutions, event companies and government agencies. We encourage tourism businesses to provide access to one or two high-quality hero images of your product. Visit Victoria’s Image Library – Content Hub

National Experience Content Initiative. In 2022, Tourism Australia launched a major content creation initiative aimed at supporting tourism businesses across Australia in their recovery by helping them to better market their experiences and attractions. Content developed is accessible by the general public, media and trade free of charge. Tourism Australia’s Image Library – National Experience Content Initiative login 

Tourism North East works with many successful tourism businesses. The following short videos showcase just two businesses who have innovated, developed product and created amazing experiences.


YDHIFM Chrismont-Long Lunch


... It’s the locals who know the real gems of the High Country. The hidden wineries, the rustic farm gates, the secluded swimming holes, the tucked away trails, the little restaurants serving up the big flavours.

Our secrets are revealed...

VHC App Activation

Activating your business with the victoria's high country app

The Victoria's High Country App has officially launched and is available to download from the App Store and Google Play. The App represents a stress free and simple way for visitors to dream, book and explore Victoria's High Country with confidence.

The App, which allows visitors to search for and curate experiences and offerings based on their interests, location and needs, was developed by TNE, with support from the Victorian State Government, to enhance the region’s digital offerings and capabilities.

The App leverages tourism businesses existing investment in content. Any business with an ATDW listing is automatically listed on the App, at no additional cost to industry. There are currently over 3,000 products and experiences available through the App.

In order to have your business listed on the App and Victoria's High Country website, your business must first create an ATDW listing. We can only promote your business if you list it.

Visitor Servicing Collateral can be downloaded with the link below.

For the latest tourism information, workshops and grant opportunities, and to learn more about the activities of Tourism North East and how you can get involved, take a look at our latest news and stories.