Tourism North East supports industry through innovation, growth and ‘only in Victoria’s High Country’ tourism experience development with training, research, programs and engagement that drives exceptional visitor experiences.
The Industry and Product Development team offer a range of support services to tourism businesses in Victoria’s High Country at no cost including; online forums, in-person workshops, business 1-1 support, product accelerator programs, accommodation optimisation training, digital and social media skills, media and PR and so much more.
Getting Started
Are you a new tourism business in Victoria’s High Country?
Congratulations on choosing what we think is a pretty incredible part of the world to live, work and play.
We've gathered a collection of valuable resources as a starting point. All you need to do is click on each link and progress through the steps they guide you through.
Set up your Business Listing
Download & read Victoria’s High Country Destination Management Plan
Book 1:1 Mentoring sessions with either Gina Elliott, Fiona Morris or Charlie Vincent
And be sure to sign up to our Industry Newsletter
We offer a regular program of training and workshops - a mix of online and in person - to support tourism businesses and their staff to grow and evolve.
Here you will find a list of all upcoming training opportunities available in the region.
Training workshops are available for tourism businesses in Victorias High Country; Alpine Shire, Benalla Rural City, Indigo Shire, Falls Creek, Mansfield Shire, Mt Buller/Mt Stirling, Mt Hotham, Murrindindi Shire, Rural City of Wangaratta, Towong Shire.
Stay informed by regularly checking this page for new opportunities that will benefit you and your business.
1-1 Business Support
The Industry and Product Development team is dedicated to supporting businesses in a one on one capacity to provide business mentoring and upskilling. The team can provide your business with resources to build greater confidence and resilience to ensure High Country operators can exceed visitor expectations and go above and beyond.
For scheduling a one-on-one catch-up, use the provided links to arrange and confirm your individual session:
Book 1:1 Mentoring session with Gina Elliott
Book 1:1 Mentoring session with Fiona Morris
Book 1:1 Mentoring session with Charlie Vincent
Events bring thousands of visitors to the High Country, generating significant economic and social value for the region. With a balanced portfolio of events celebrating the region's strengths, Victoria’s High Country has an opportunity to increase destination awareness and intention to travel.
We encourage all events to list, for free, on the Australian Tourism Data Warehouse, to promote your event locally, state-wide and even nationally,
The guidelines provide a framework for event development, to assist event work with Tourism North East.
Whether it's to carry out an infrastructure project or a marketing initiative, there are a range of State, Federal and local council grants and support options available to assist industry and operators.
Dedicated to businesses providing exceptional service to cycle visitors.
We want cyclists from all disciplines and abilities to feel welcome and be accommodated in Victoria’s High Country. Don’t miss your chance to be recognised as a cycle friendly tourism business in Victoria’s High Country.
Ride High Country inspires riders to travel to the High Country by providing detailed information for seamless trip planning. This includes suggested cycling routes, comprehensive trail mapping, cycle-friendly accommodation options, transport providers, bike hire and cycle touring companies.
Preferred Program businesses will embrace the partnership by displaying a Ride High Country image tile on their website, share #ridehighcountry on social media and work with TNE on media activities when possible.
Research
Tourism North East regularly commission research to ensure we have a comprehensive understanding of specific concepts (eg. wine, cycle, walk, art and culture, agritourism, craft beer, Cultural and Linguistically Diverse Audiences) to strengthen the region’s visitor economy.
We are committed to providing strategic research and advice regarding the region’s tourism trends to our industry, to help businesses understand market behaviours. For further information on Victoria’s High Country visitor trends, or to receive research summaries, please contact us.
Further research, data and insights can be found below.
VICTORIAN VISITATION INSIGHTS
Visit Victoria’s research unit provides a range of insights and research relating to tourism in Victoria.
TOURISM RESEARCH AUSTRALIA
Tourism Research Australia is the leading provider of tourism intelligence for both domestic and international markets.
TOURISM AUSTRALIA
Tourism Australia provides a number of visitor statistics, market reports and research strategies at a national level.
Australian Tourism Data Warehouse (ATDW) is a fundamental tool for marketing and exposure of tourism products and experiences in Victoria’s High Country.
LEARN MORE about the benefits your business gains from having an up-to-date ATDW listing.
The Victorian Tourism Awards (VTA) represent an industry framework for peer recognition which fosters a culture for business development excellence and innovation.
The VTA's act as a development opportunity in skills training and professionalism, and play an integral role in encouraging and rewarding excellence, innovation and commitment in the industry.
Extra Resources
Working with Tourism Australia
Visit Victoria maintains a constant stream of content and news to support the promotion of tourism and events activity across the state. Access to the library is available to travel and lifestyle media, the tourism industry, educational institutions, event companies and government agencies. We encourage tourism businesses to provide access to one or two high-quality hero images of your product. Visit Victoria’s Image Library – Content Hub
National Experience Content Initiative. In 2022, Tourism Australia launched a major content creation initiative aimed at supporting tourism businesses across Australia in their recovery by helping them to better market their experiences and attractions. Content developed is accessible by the general public, media and trade free of charge. Tourism Australia’s Image Library – National Experience Content Initiative login
Tourism North East works with many successful tourism businesses. The following short videos showcase just two businesses who have innovated, developed product and created amazing experiences.
THE LATEST CAMPAIGN
... It’s the locals who know the real gems of the High Country. The hidden wineries, the rustic farm gates, the secluded swimming holes, the tucked away trails, the little restaurants serving up the big flavours.
Activating your business with the victoria's high country app
The Victoria's High Country App has officially launched and is available to download from the App Store and Google Play. The App represents a stress free and simple way for visitors to dream, book and explore Victoria's High Country with confidence.
The App, which allows visitors to search for and curate experiences and offerings based on their interests, location and needs, was developed by TNE, with support from the Victorian State Government, to enhance the region’s digital offerings and capabilities.
The App leverages tourism businesses existing investment in content. Any business with an ATDW listing is automatically listed on the App, at no additional cost to industry. There are currently over 3,000 products and experiences available through the App.
In order to have your business listed on the App and Victoria's High Country website, your business must first create an ATDW listing. We can only promote your business if you list it.
Visitor Servicing Collateral can be downloaded with the link below.
For the latest tourism information, workshops and grant opportunities, and to learn more about the activities of Tourism North East and how you can get involved, take a look at our latest news and stories.