Opportunity - Social Media Coordinator
Are you always the first to know about a new TikTok trend? Do you have a camera roll full of aesthetic travel clips and a knack for picking the perfect trending audio?
We are looking for a Social Media Coordinator to join our team and help put Victoria’s High Country on the map. This isn't a "sit behind a desk" kind of job. You’ll be out and about, capturing the beauty of our region, chatting with our community (IRL and online), and creating content that makes people want to pack their bags and visit the High Country.
What You’ll Be Doing
Under the direction of the Creative producer, your mission is to grow our digital presence across Instagram, TikTok, and Facebook. You will be the voice and eyes of our region online.
- Content Creation: Plan, film, and edit high-energy short-form videos (Reels/TikToks) that showcase our local gems, events, and scenery.
- Trend Spotting: Keep a pulse on what’s trending and adapt those ideas to fit a tourism context quickly and effectively.
- Basic Design: Use tools like Canva to create simple, on-brand graphics for stories and posts.
- Community Management: Monitor comments and DMs across all platforms. You’ll be the "friendly local" answering questions, liking comments, and sparking conversations.
- Strategy Alignment: Work with our team to ensure your posts aren't just "cool," but also help meet our marketing and campaign goals.
What We’re Looking For
You don’t need a degree or 5 years experience. We value creativity, reliability, and a "can-do" attitude.
- Social Native: You have a deep, personal understanding of how Instagram, TikTok, and Facebook work.
- Video Skills: You can shoot and edit engaging video content on your phone (CapCut, InShot, or native app editors).
- A Good Eye: You understand basic composition, lighting, and "aesthetic" design.
Why You’ll Love Working With Us
At Tourism North East (TNE), we don’t just market a destination; we shape the future of Victoria’s most iconic landscapes. If you are looking for a dynamic role where your strategic thinking meets world-class experiences, TNE is the place for you.
Our work spans across the sectors of:
- Adrenaline: Helping maintain our status as Australia’s Premier Cycling Destination and home to epic snowfields.
- Taste: Promoting wine heroes like Prosecco and Muscat, as well as a thriving food scene.
- Culture & Nature: Developing nature-based tourism and celebrating our rich arts and cultural heritage.
As an independent, not-for-profit organisation, we sit at the heart of a cohesive partnership. You’ll collaborate with Local Government, Alpine Resorts and Visit Victoria. This unique structure means you’ll build an incredible professional network while working toward a singular, uniting vision: making the High Country Victoria’s #1 regional destination.
How to Apply
Download a copy of the position description here.
To apply, forward a cover letter that addresses the selection criteria along with your resume. Additionally, provide a "Social Portfolio”, including the following:
- A 45-90 second "Pitch" video: Film and edit a short video (Instagram Reel style) telling us about your favorite spot in our region. Show us your editing style, how you use audio and the visual space, and your ability to tell a story.
- A 15-20 second video “Hype” video: Film and edit a short video (TikTok style) to highlight a favourite local business or activity.
- Links to Your Work: This could be your own personal social media profiles (if you're comfortable) or any accounts you have helped manage for school, businesses, sports clubs, hobbies, etc.
- Writing Sample: Write a caption for a Facebook post featuring the below photo, including a call-to-action.
*We are keen to understand more about your passion for the outdoors. Especially cycling, snow sports, hiking or adventuring skills. Bonus points for including this in your pitch video.
Applications are accepted via email to [email protected].
Formal applications must be received by Friday 6th February 2026.