Come Winter in Victoria is Visit Victoria’s new global campaign to drive visitation and expenditure to Melbourne and regional Victoria this winter.
The integrated marketing campaign is part of the State’s Every bit different brand platform, showcasing the uniqueness and vibrancy of regional Victoria in winter.
We encourage industry to get involved and take advantage of the size and scale of Visit Victoria’s campaign and activities.
Maximise the marketing opportunities generated by this campaign by keeping your ATDW listing live and updated, and by creating winter Deals though your ATDW listing to boost exposure and attract visitors seeking value-for-money stays and experiences. You can also download social tiles from the Campaign Toolkit to encourage visitors to “come winter” in the High Country.
Click here for more information.
Access the Campaign Toolkit here.
Click here to find out more about ATDW Deals.
