Updated October 2026

PURPOSE

Third parties, such as local tourism operators, Local Government and community partners, are often requested to submit imagery to leverage Tourism North East’s established marketing reach and brand presence.

This policy establishes clear guidelines for the submission, evaluation, and publication of externally provided photography and visual content used by Tourism North East (TNE). It ensures all visual media aligns with regional brand standards and maintains authenticity across all marketing and corporate communication channels.

EXTERNAL IMAGERY CONTENT

External imagery content refers to visual media such as photos, graphics, or video supplied to Tourism North East by a third party (i.e. industry operators, stakeholder or commercial partners), and are submitted for potential use in promotional materials, websites, social media channels, or corporate publications.

In the event a third party is engaged with TNE and promotional content has been requested, the content will be subject to the below guiding principles and editorial discretion.

Image Use Principles

  • Tourism North East will not publish, feature, or accept externally supplied images or artwork that have been created, synthetically generated, or substantially modified using Artificial Intelligence (AI) image-generation tools.
  • All submitted photography must represent genuine, real-world locations, experiences, products, and people within the Victoria’s High Country region.
  • Imagery must reflect the premium, aspirational, and authentic character of the region. Content must demonstrate appropriate high-resolution standards, composition, lighting, and mood as defined by TNE’s brand guidelines.

Image Specifications

  • Image size must be no smaller than 2048 pixels on the long edge of the image,
  • Image resolution must be 300dpi to be considered for print applications.
  • Acceptable file formats are: .jpg, .png, .tiff

EDITORIAL DISCRETION

Tourism North East retains full and absolute editorial control over all supplied imagery. TNE reserves the right to accept, reject, crop, color-correct, or edit supplied media at its discretion to meet digital, print, and branding requirements.

No Guarantee of Publication

Submission of imagery by third parties (including operators, partner organisations, or contractors) does not guarantee publication across TNE’s website, social media, promotional collateral, or media channels.

Permission and Rights

Content providers must hold all necessary copyrights, model releases, and location permissions prior to supplying imagery to TNE.

Warranty

Suppliers must confirm that submitted content is original human-created photography and free from AI-generated elements.