For 40 years, the Victorian Tourism Awards have celebrated the passion, resilience and innovation that define Victoria’s tourism industry. In 2026, VTIC proudly mark this milestone anniversary by honouring the businesses and people who have shaped Victoria’s visitor economy and those who continue to lead it into the future.
The Victorian Tourism Awards represent the pinnacle of achievement in Victorian tourism. They recognise excellence not only in what businesses do today, but in how they inspire, evolve and contribute to Victoria’s reputation as a world‑class destination.
The Awards encourage businesses to meet and exceed industry standards, and play an integral role in acknowledging business excellence, innovation, professionalism and collaboration.
Why nominate?
Entering the Awards is more than a submission – it’s a moment to reflect, reset and reaffirm your vision.
The Awards process gives businesses the opportunity to step back and take stock: to recognise achievements, identify opportunities for growth, and align goals, values and strategy with where the business is heading next.
Along the way, entrants gain the chance to be recognised by peers, partners and consumers as leaders in Victoria’s tourism industry, proudly demonstrating their commitment to excellence and continuous improvement.
Making it easier to showcase your excellence
Last year, the Awards introduced a more efficient and streamlined submission process, with a stronger focus on business sustainability. The questions were simplified and refined to ensure entrants could clearly understand what is being asked and provide the most relevant information.
This year, the process has been further refined to enhance ease of entry and improve the overall experience for participants.
By modernising the questions, reducing the word count, and streamlining the overall process, entrants can more efficiently convey to judges why they deserve recognition for their business excellence.
Interested?
Join us on Wednesday 13 May for an online information session to better understand the process (how to enter, key dates, rules for entry etc.)
CLICK HERE TO SIGN UP FOR THE ONLINE INFO SESSION
How to nominate
Be part of this landmark year and help celebrate four decades of tourism excellence by submitting your nomination.
CLICK HERE to nominate your business online in just five minutes.
Nominations close on Wednesday 27 May 2026.
