October 28, 2021

Image: The Fields 3722, Mansfield Victoria

Tourism North East is launching a campaign to connect key workers with businesses, to help overcome staff shortages faced by the region for the upcoming summer season.

The state of Victoria is set to unite this Friday, allowing unrestricted travel between metropolitan Melbourne and regional Victoria and a busy summer ahead for tourism.

Businesses in Victoria’s High Country however, are facing significant challenges with staff shortages due to the ongoing impacts of COVID-19.

Tourism North East is launching a campaign next month, targeting key workers with the proposition to make a tree change and come and live and work in Victoria’s High Country.

CEO Bess Nolan-Cook said the initiative has been well received by industry who have jumped at the opportunity to be involved.

“Our industry is all about visitor experience and showcasing the best the region has to offer. In order to deliver this, businesses obviously need staff and we hope to overcome this issue with the campaign set to launch early next month.”

The campaign will run for five weeks targeting key workers currently living in Victoria, primarily Melbourne and the North East. Through targeted social media advertising and public relations activity, it will showcase Victoria’s High Country as an attractive destination to live and work.

Potential candidates will be directed to tourismnortheast.com.au/high-country-jobs to view current job vacancies and apply for their dream job.

Some positions come with accommodation supplied, making it easier for staff to ‘make the move’, while other employers have committed to assist employees through local connections.

“After being locked down for the better part of the last 18+ months, we expect moving to the region to work and enjoy the lifestyle will be an offer many can’t refuse. We’re excited see the outcome and to deliver exceptional service to our visitors.” said Bess.

For further information, to list a job or to search current vacancies, visit tourismnortheast.com.au/high-country-jobs.