Tourism North East are pleased to announce the launch of our new ‘open for business’ marketing campaign, promoting travel to the High Country with a focus on the areas recently impacted by the events in Porepunkah.
This strategic initiative, supported by the Victorian State Government, is designed to drive increased visitation to our destination over the Spring school holidays. The campaign will leverage targeted content and promotional offers to engage potential visitors and highlight what makes Victoria’s High Country so special.
The activity, which launched on 22nd September, will focus on owned (website and social channels), paid (content partnerships) and earned media.
The campaign is scheduled to run until 10th October 2025.
FAQ’s
To ensure swift delivery of this message to market, feature content has been sourced from existing Tourism North East assets and is aligned to the Tourism North East Editorial Policy.
Q. How can I be involved in the ‘open for business’ marketing campaign?
We encourage all tourism business operators in the impacted region to create content and share across available marketing channels.
- Ensure your ATDW listing is up-to-date with great images and text. This ensures your business has a presence on the Victoria’s High Country app and major tourism websites (such as www.victoriashighcountry.com.au and www.visitvictoria.com), boosts the SEO of your website and gives you the opportunity to engage with Tourism North East’s support programs, marketing and PR.
- Create and post a social media post on your channels promoting your and the area’s visitor experience and tag @seehighcountry on Facebook and Instagram
