Unveiled at Destination Victoria 2025 on 8 October, the newly launched Visit Victoria 2030 (VV2030) strategy defines Visit Victoria’s priorities and demand-led pathway for the next five years, setting a clear course for growth and competitiveness in the Visitor Economy.
VV2030 outlines how Visit Victoria will grow the State’s Visitor Economy, while ensuring that growth is sustainable, inclusive, and resilient.
The document outlines Visit Victoria’s priorities, the reasoning behind their strategic choices, and
the pathways to drive long-term growth for Melbourne and regional Victoria.
Click here to watch an overview of the strategy
Find out more via Visit Victoria
