The VTIC Vision Summit returns in 2026, bringing together leaders and decision makers from across Victoria’s visitor economy to connect, collaborate, and shape the future of tourism.
This year’s theme, Reimagining Victoria’s Visitor Economy, is an invitation to explore new possibilities for our state’s tourism and events future, and to ignite ideas that build a more resilient, inclusive, and future-ready visitor economy.
Event MC, Matt Jones, Creative Strategist and Co-Founder of Four Pillars Gin, will bring his insightful and engaging storytelling as one of Australia’s leading strategists when it comes to the intersections of brand, business, leadership, experience, culture, technology and human behaviour.
Program highlights include:
- Building impact beyond the event with John Harnden AM (CEO, Melbourne & Olympic Parks), Hannah Fox (CEO and Artistic Director, RISING), Kim Anderson (former CMO, FIFA Women’s World Cup), Lisa Patroni (CEO, VTIC) and Natalie O’Brien AM (CEO, MCEC) with MC Matt Jones (Four Pillars Gin).
- The Melbourne Arts Precinct: An Economic Powerhouse with Katrina Sedgwick OAM (Director & CEO, Melbourne Arts Precinct).
- Melbourne Airport Redevelopment with Lorie Argus (CEO, Melbourne Airport).
- Visit Victoria 2030 Priorities with Brendan McClements (CEO) and Shae Keenan (CMO, Visit Victoria).
- Accessibility and Universal Design with Daniel Whykes (Camps Head of Operations Manager, YMCA Victoria), Winner of the 2025 Lynette Bergin Tourism Excellence Award
When: 8:45am – 5pm, Wednesday 25 February 2026, with networking drinks to follow
Where: Melbourne Convention & Exhibition Centre
Tickets: VTIC Members: $225 incl. GST, Non-Members: $325 incl. GST
