Victoria's High Country - Destination Management Plan
The long-term tourism vision for Victoria’s High Country has been identified via a destination management planning process, which is when tourism bodies, government and industry plan for the future of destination, focusing on proactively building and managing the visitor economy.
Victoria’s High Country Destination Management Plan 2013-2023 captures this vision and the strategic direction required to unite marketing, investment, product development and industry development efforts to achieve strong tourism outcomes for the north-east of Victoria.
The Destination Management Plan focuses the region’s tourism efforts around eight priority projects that are best positioned to leverage collaborative efforts and deliver positive tourism results for the High Country. These projects have been developed with the visitor experience in-mind, and seek to provide an infrastructure, product development and marketing framework in which to move Victoria’s High Country forward over the coming decade.