New Destination Management Plan

A Destination Management Plan is developed when tourism bodies, government and industry plan for the future of destination, and focus on proactively building and managing the visitor economy. Victoria’s High Country Destination Management Plan 2013-2023 was developed to identify the strategic direction of the region with the aim of uniting marketing, investment, product development and…

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Sensis Social Media Report Decoded

When you consider that nearly three quarters of Australian’s are now on social media, it’s vital that tourism operators appreciate the impact of this on their business, and consider prioritising social media in their marketing activity. For the past six years, Sensis have conducted an annual Social Media Report, surveying Australian consumers and businesses on their social…

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