Social Media

Tourism North East manages a suite of social media platforms and channels to help build the profile of the region's tourism expeiences.

These social media accounts are aligned to our strategic pillar brands and marketing campaigns. They target specific audiences and encourage user-generated content sharing to showcase the High Country tourism region.

As of 2021 there are over 170,000 followers across these accounts, which generate engagement rates above the industry standards.

We encourage all industry partners and tourism operators in North East Victoria to connect and engage with the Tourism North East social channels, which will help strengthen your own social presence.

Meet the official social media face of Victoria's High Country:

Victoria's High Country  

Follow on: Facebook | Instagram | YouTube

#victoriashighcountry and #seehighcountry

Inspirational, iconic and unique High Country scenes and experiences. Big nature imagery and seasonal showcases.


Encourage your visitors to post and share their beautiful High Country imagery or post your own imagery that highlights of the High Country region.

Big, bold, inspiring nature-based imagery commonly achieves the highest engagement on this channel. We showcase our unique landscape and experiences to build awareness of the High Country tourism region and plant a consideration seed to explore the visitor opportunities here.

These official tourism accounts for Victoria's High Country on Facebook and Instagram are growing rapidly and have a very high organic engagement rate, well above industry benchmarks.

Victoria's High Country official instagram grid

Ride High Country  

Follow on: Facebook | Instagram | YouTube


Bike trails and two-wheeled adventures around Australia's premier cycling destination.


Encourage your visitors to post and share their High Country cycling imagery with the hashtag #ridehighcountry. This includes road cycling, mountain biking, rail trails and gravel rides. Share their content or post your own imagery that highlights the cycling experiences in North East Victoria.

Content that shows the thrills of riding with a view and among striking colours, or achieving big goals (such as conquering the ascent of an alpine peak) most commonly achieve the best engagement.

We use this channel to highlight the diversity of cycling experiences and the spectacular scenery that cycling will unlock for you while in the High Country tourism region.

Ride High Country instagram grid

Victoria's Alpine Resorts

Follow on: Facebook | Instagram | YouTube


Official collective account of Victoria’s alpine resorts, encouraging midweek visitation during the snow season.


Sharing the fun snow trip experiences across Mt Buller, Falls Creek, Mt Hotham, Dinner Plain, Mt Stirling, Mt Baw Baw and Lake Mountain.

Vic Alpine Resorts Instagram page example

For industry support related to social media, please contact the Digital Content Manager at Tourism North East.