Mt-Buffalo-1.1100x275

Official social media channels of Victoria's High Country

Tourism North East manages a suite of social media to build the profile of the region's tourism experiences.

The social media accounts are aligned to the strategic pillar brands and marketing campaigns. They target specific audiences and encourage user-generated content sharing to showcase the region.

As of July 2019 there are over 115,000 followers across these accounts and generate engagement rates above the industry standards.

We encourage all industry partners and tourism operators in North East Victoria to connect and engage with the Tourism North East social channels, which will help strengthen your own social presence.

Meet the social media face of Victoria's High Country:

See High Country  

Follow on: Facebook | Instagram | YouTube

#seehighcountry

Big nature imagery, seasonality. Inspirational High Country scenes and experiences.

 

Encourage your visitors to post and share their High Country imagery, and share their content or post your own imagery that highlights the High Country region.

Big, bold, inspiring nature-based imagery commonly achieves the highest engagement on this channel.

See High Country Instagram page example

Ride High Country  

Follow on: Facebook | Instagram | YouTube

#ridehighcountry

Bike trails and adventures around Australia's premier cycling destination.

 

Encourage your visitors to post and share their High Country cycling imagery, including road cycling, mountain biking, rail trails and gravel rides. Share their content or post your own imagery that highlights the cycling experiences in North East Victoria.

The thrills of riding with a view and amoung striking colours, and achieving big goals most commonly achieve the best engagement.

Ride High Country Instagram page example

Walk High Country  

Follow on: Facebook | Instagram

#walkhighcountry

Exploring the unique landscapes of Victoria's High Country by foot.

 

Encourage your visitors to post and share their High Country exploring imagery, walking, hiking, running and other nature-based activities. Share their content or post your own imagery that highlights the walkable nature experiences in North East Victoria.

Discovering well-formed paths, High County colour and big views most commonly achieve the best engagement.

Walk High Country Instagram page example

Feast High Country  

Follow on: Facebook | Instagram

#feasthighcountry

The people, places and produce of the food & drink experiences in Victoria's High Country.

 

Encourage your visitors to post and share their foodie adventures in Victoria's High Country. Share their content or post your own imagery that highlights the walkable nature experiences in North East Victoria.

Unique local produce experiences and dining with a view most commonly achieve the best engagement.

Feast High Country Instagram page example

Victoria's Alpine Resorts

Follow on: Facebook | Instagram | YouTube

#yourmidweeklift

Official collective account of Victoria’s alpine resorts, encouraging midweek visitation during the 2019 snow season and beyond.

 

Sharing the fun snow trip experiences across Mt Buller, Falls Creek, Mt Hotham, Dinner Plain, Mt Stirling, Mt Baw Baw and Lake Mountain.

Vic Alpine Resorts Instagram page example

For industry support related to social media, please contact the Digital Content Manager at Tourism North East.