March 23, 2022

With the recent changes in the hiring landscape, and the ongoing challenges faced by industry with both sourcing and retaining quality staff, Business Victoria have put together their 4 top recruitment tips for small business owners:

1. Have you clearly defined and communicated your Employee Value Proposition?

Most successful businesses have a Customer Value Proposition (CVP). It sums up the benefits a customer receives from using your services or buying your products, that is difficult to find anywhere else.

However, not all businesses have an Employee Value Proposition (EVP).

An EVP is a statement that describes the benefits of working for your business, tangible or intangible, that would be a challenge to replicate by working anywhere else.

2. Stop competing with the big guns.

Find your strengths as a small business – what are the things you have to offer in your small business that large corporations can’t offer? And don’t underestimate the power of purposeful, authentic, affirmative verbal communication and actions.

3. Fish in a different talent pool.

If you are looking to hire quickly and have a gap to be filled, it’s less likely you are going to find someone that ticks every box on your selection criteria, and you are probably also getting fewer applications from your job ad. This doesn’t mean there aren’t people out there looking for work. You do have options.

4. Focus on hiring potential

Think about the transferable skills that someone could bring from outside the industry that could actually give you an edge over your competitors for 2022.

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