Tourism North East has commissioned Quantum Market Research to analyse and provide insights into arts and cultural heritage tourism in the High Country.

This is a key priority of TNE's Destination Management Plan and in order to develop this sector more fully, the research will gather data about what type of visitor travels for arts and culture, current awareness levels for the High Country’s regional offering, product development opportunities, future trends and strategies to grow the value of the sector.

Information examining visitor motivations, expectations and the attractiveness of the current High Country arts and culture offering will be shared with industry following the research.

The research has been jointly funded by Tourism North East’s LGA and Falls Creek and Mt Hotham partners.