Registrations are now open for two FREE industry workshops at The Northo Hotel, Benalla on 15 May.

The morning session will be a hands on Futures Briefing bringing to life current global trends gleaned by UK based global trends analysis company, Future Lab, including whole of system thinking right down to the nitty gritty of what consumers want, how to connect with audiences, how to stay ahead of the curve with your business and offering insights into how they apply to your tourism business and your visitor.

The second workshop - Attract Attention & Sustain Interest in your Business - is an introductory session explaining the regional digital marketing offering and how your business can leverage from it. It will outline the role of the local, regional and state tourism websites and the integrated digital platform; explaining how content is sourced and looking at how you can list your business online through an ATDW listing.

One-on-one business development sessions with TNE’s Industry Development Managers will also be available on the day, allowing you to explore the trends, issues and opportunities of most relevance to your businesses.


Photo: Garidy Sanders