Social Media – Tips for managing during a crisis.

Social media can be immensely helpful during times of emergency, helping to alleviate concerns for the health and safety of people and their businesses – but it can also be very destructive if it is not carefully managed. Here are some essential do’s and don’ts for smart social media strategy during times of emergency or crisis.

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Note: this advice has been specifically prepared as best practice for tourism business operators located in North East Victoria, Australia (January 2020).