High Country businesses have the chance to hear first-hand about consumer trends that impact and shape the tourism industry at a briefing by the CEO of the leading UK-based future trends research organisation, Future Lab, in Wangaratta on 20 February.
This three hour session is the first time Future Lab has presented its visionary research and insights into future trends outside Melbourne and to assist High Country tourism operators, TNE is underwriting the event so that tickets which normally cost $500 will be available to regional businesses for $150.
TNE has great respect for Future Lab and its ability to distill strategic research and forward-reaching concepts into consumer trends, and has for a number of years delivered regional workshops to High Country operators summarising those findings. The Wangaratta event on 20 February by Future Lab co-founder, Chris Sanderson, presents a rare opportunity for High Country tourism businesses to engage with this exciting organisation and to learn how to incorporate the current research into strategic planning for the short and longer term.
