We are pleased to share a unique opportunity from tRetail Labs as part of their new research initiative, “Beyond Experience: Destination Reputation, Hospitality and Assurance in Agritourism.”
The objective is to better understand how storytelling, reputation and visitor experience shape brand desirability across wineries, distilleries, breweries and premium agritourism experiences.
To support regional capability, tRetail Labs are launching the Agritourism Brand Elevation Series, a set of expert masterclasses designed to bring global perspectives to regions and producers building premium visitor experiences.
The inaugural masterclass features Professor Denis Morisset from ESSEC Business School, a globally respected luxury branding expert who has worked extensively with premium food and wine brands.
Masterclass topic: From Craft to Desire: Building Brands that Drive Visitor Engagement and Demand
When: 4pm, 14 April 2026
CLICK HERE TO REGISTER
In addition to the session, regional wineries, distilleries, breweries, and agritourism operators are invited to submit Expressions of Interest for 10 complimentary Advisory Clinics. These sessions will offer selected businesses the opportunity to receive tailored guidance on strengthening brand positioning, visitor experience storytelling and destination reputation.
We encourage you to take advantage of this global expertise to help elevate our region’s premium visitor experiences.
