September 28, 2026

Understanding the tourism landscape and knowing where to focus your energy as a small business owner can feel overwhelming.

To help you build confidence and achieve clear, practical wins, Tourism North East is hosting two dedicated, one-day Visitor Ready workshops in Benalla and Corryong. These interactive sessions are designed to walk you through the entire guest journey, helping you sharpen your offering, boost online visibility and convert interested visitors into confirmed bookings.

Each small-group workshop is capped at 20 participants to ensure practical, tailored support, including actionable templates, low-cost marketing wins and optional 1:1 post-workshop follow-up to build your individual action plan.

Click Register to submit your Expression of Interest and tell us a little about your business. The Tourism North East team will review submissions to ensure the workshop is the right fit and will be in touch to confirm your place. We encourage you to put your name forward, you don’t need to have everything figured out. Visitor Ready is designed to help tourism businesses build confidence, identify opportunities and strengthen how they connect with visitors.

Benalla: Tuesday 27 October, 9:30am – 4pm, Benalla Lakeside Community Centre | REGISTER HERE >

Corryong: Tuesday 10 November, 9:30am – 4pm, Upper Murray Events Centre | REGISTER  HERE >

Please note: These fully funded workshops are specifically designed for tourism businesses operating in the Rural City of Benalla and Towong Shire. If you’re unsure whether your business is a fit, or you’re located elsewhere in Victoria’s High Country, please get in touch with Tourism North East –  we’d be happy to chat about this or other opportunities available to your business.