New Ride High Country Campaign Hits Home Run

TNE successfully launched the new Ride High Country brand and website in January, effectively unifying the region’s extensive cycle tourism offering. This new brand has been taken to market by a dynamic and integrated campaign that highlights the region’s strengths across its mountain bike, rail trail and road cycling offering. This includes the use of…

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Ride the Cycling Boom!

Two initiatives – the Cycle Friendly Business Program and the new Ride High Country Preferred Business Program – are now available to help business operators benefit from the current boom in cycle tourism. More than 100,000 annual visitors to North East Victoria cycle, contributing nearly $50 million to the regional economy. Both the Cycle Friendly…

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Alert for Business Operators

High Country businesses should be on the alert to emails from a Queensland-based company, Victoria Tourism, recently prosecuted and fined for sending unsolicited invoices to operators for tourism business listings on their site. The company’s listings are completely unconnected to ATDW listings linked to Tourism Australia, Visit Victoria, Victoria’s High Country and Destination sites, but…

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Food and Wine Guide New Edition

Victoria’s High Country 2017/18 Food & Wine guide is set to go, offering a comprehensive guide to the rich array of food, wine, craft beer and spirits experiences available across the region. The new Food & Wine Guide is used to both inspire food and wine lovers to visit the High Country, and also piece…

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Building Better Regions Funding

The $297.7 million Building Better Regions Fund (BBRF) supports the Australian Government’s commitment to create jobs, drive economic growth and build stronger regional communities into the future. The program will fund projects in regional Australia. A mapping tool is available to assist applicants determine the eligibility of their project location. There are two streams of…

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TNE Launches New Cycle Site Brand

The new Ride High Country site, ridehighcountry.com.au, will inspire riders to travel to the High Country and also provide detailed information for seamless trip planning with suggested cycling routes, comprehensive trail mapping, cycle friendly accommodation options, transport providers, bike hire and cycle touring companies.This will ensure that all of their cycle tourism needs are catered…

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Upcoming Industry Development Sessions

Industry and product development is a key focus of TNE. This work entails working with businesses within the region to enhance their current tourism experience, and also diversify their offering to meet current and emerging product demand. To this effect, TNE has several sessions coming up over the next few weeks for regional businesses that…

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TNE Roadshow 2017

The TNE team will be heading out on a roadshow to key locations throughout the region in February 2017. These sessions are designed for tourism operators with limited contact with TNE who are looking to enhance their understanding of: • Who TNE is and its role within the local and Australian tourism landscape • The…

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New TNE Content Manager

TNE is delighted to welcome James Callander to the team in the role of Content Manager, who will maintain content across the digital assets managed by TNE, as well as provide in-depth support for the Enjoy Benalla website. James will commence work with TNE on 12 December and brings a wealth of relevant experience to…

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Crisis Training – 13 December 2016

The High Country recently experienced floods and the bushfire season is just around the corner, so it’s time to ensure that you are prepared to deal with crisis and the impact it may have on your tourism business. TNE is offering a Crisis Training sessions where you can learn some crisis preparedness and recovery essentials…

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