May 27, 2026

Expressions of interest (EOI) are now open for Victorian wineries to participate in the 2026 Drink Victorian Industry Tasting, taking place on Monday 27 July at Marvel Stadium, Docklands.

The Drink Victorian Industry Tasting is a large-scale trade tasting designed to increase the number of Victorian alcoholic and non-alcoholic drinks offered in hospitality venues and retail outlets across the state. The event connects producers directly with engaged hospitality professionals, buyers, venue operators and retail decision-makers from across Victoria.

In 2025, the event welcomed more than 1,000 hospitality trade attendees and continued to grow momentum between producers and buyers, with more than 8,000 deals projected in the 12 months following the tasting.

Approximately 250 Victorian producers will be selected to showcase their products as part of the 2026 event. Submissions are open to Victorian producers across wine, beer, cider, spirits, premixed drinks, and low- and non-alcoholic categories.

CLICK HERE for more information and to submit an EOI.

EOI’s submissions close at 5pm, Monday 1st June, 2026.