Are you interested in becoming a more accessible and inclusive business? Do you need guidance and a clear pathway forward?
Then, join Tourism North East on the ‘journey’ to help ensure Victoria’s High Country is a holiday destination that is welcoming for people of all abilities and diverse access needs.
Why be inclusive?
Making tourism accessible doesn’t need to be difficult. It is about providing a warm welcome for customers, delivering a great service and offering amazing and memorable experiences for everyone.
The Program:
Tourism North East is inviting tourism businesses to participate in an explorative process to identify opportunities and gaps to promote accessibility and inclusiveness.
Designed to provide a variety of tools and learnings needed to deliver accessible tourism offerings, the program will support up to 20 operators across the region, at no charge to the business.
Key Dates:
- Expression of interest closes: Sunday 9 March 2025 (6pm)
- Notification of acceptance: Wednesday 12 March 2025 (by 6pm)
- Program launch event, with ‘Digital Enhancement’ training: Thursday 27 March (morning) *IN PERSON, WANGARATTA
- Site visits are to be conducted at your business from April-June (capturing photographic assets)
Other work that will be undertaken during the process includes:
- Digital Enhancement Checklist (general review/analysis of your website & social media channels)
- 1:1 assessment and report (with NDIS Consultant, online)
- Revenue Management Optimisation Workshop for Accommodation (in person – optional)
- Ongoing 1:1 mentoring & follow up meetings as required
- Go to market strategy development (run by Tourism North East)
- End of Program networking event (in person, location TBC)
Eligibility
Any existing tourism business operating within the Victoria’s High Country region including: Alpine Shire, Benalla Rural City, Indigo Shire, Mansfield Shire, Murrindindi Shire, Towong Shire, the Rural City of Wangaratta and the three major Alpine Resorts of Falls Creek, Mt Buller/Mt Stirling and Mt Hotham, who meet the criteria listed.
Eligibility Criteria
- The business must have a valid Australian Business Number (ABN)
- The business must have a current profile on the Australian Tourism Data Warehouse (ATDW) and commit to maintaining the profile until 31 December 2026
- The business must sign a Memorandum of Understanding (MOU) accepting the terms of participation
- The business must acknowledge that 1:1 on-site visits will be flexible and agree to collaborate with Tourism North East for video capture of accessibility features
- The business must commit to adding/updating accessibility information on their own website, at the completion of the project
We invite you to submit an Expression of Interest to participate via the form below.
EOI’s close on 9 March 2025.
If you have questions please contact Gina Elliott, Industry & Product Development Manager [email protected]
