September 1, 2020

Visit Victoria’s Click for Vic campaign is off to a flying start with thousands heading to the  platform launched in support of the tourism industry to help keep businesses operating during this difficult time.

Many High Country businesses are already involved in this initiative which is being supported by an integrated advertising, public relations and social media campaign.

The platform connects consumers directly with Victorian businesses offering at-home, virtual or delivered to your door experiences or via other platforms such as High Country at Home, Victorian Country Market, Providoor and Co-lab Pantry. Visit Victoria has also integrated messaging into the campaign to encourage consumers to buy now, visit later, to help kickstart intrastate travel when the time is right.

High Country businesses with a current ATDW listing (N.B. if you haven’t already signed on, ATDW listings are FREE to tourism industry businesses until 31 October) and set up for online sales are encouraged to join the campaign by using #clickforvic and #visitvictoria as well as their own handle and hashtags on social media (Facebook, Instagram and Twitter) and by also encouraging customers to do the same. Interested businesses can download the full Click for Vic industry toolkit HERE.

TNE can assist tourism businesses with listings, as well as one-on-one or group training in using and leveraging the range of digital platforms to full effect. Contact the TNE office at [email protected] or phone 03 5728 2773.