Applications for the 2022 Wine Kickstart program are open, and Tourism North East (TNE) invites wineries in Victoria’s High Country to apply.
The program is designed to accelerate the delivery of tourism products by private operators from the six Wine GIs of the High Country region. Up to 20 successful applicants will be led and supported through a process of product development, customer testing, asset development and promotion.
Tourism North East CEO Bess Nolan-Cook outlined the primary objectives of the kickstart program by saying,
“This year’s kickstart program will provide a fantastic opportunity to develop new products and services that better meet the needs of existing visitors and work towards attracting new visitors. The program will support demand-driving activations that position the region’s wineries as a premium offering, building brand equity and long-term consumer advocacy.”
Successful applicants can apply for a contribution of up to $10,000 matched 2:1 (representing a business buy-in of up to $5000), to use toward branding, marketing services and equipment to develop appropriate assets for their product.
New products will then be integrated into the Victoria’s High Country marketing and PR campaigns through all existing channels.
Applications are now open, further information can be found in the prospectus below.
Applications close 5pm on Sunday 15th May 2022.