October 30, 2019

A full-day workshop to assist wine businesses develop new wine tourism experiences is coming to Rutherglen on 20 November.
Wine tourism is a fast-growing sector and this workshop aims to arm wine businesses with tools, case studies and market insights to help them capitalise on the burgeoning visitor economy. The workshop, the result of a partnership between TNE,  Wine Australia, the Australian Tourism Export Council (ATEC),  Fastrak Asian Solutions and Wine Tourism Australia, will focus on delivering strategic, practical, hands-on skills for wine business owners to develop wine tourism products and services.

Attract attention and sustain interest in your business

This free session in Corryong on 21 November will explain the regional digital offering and how your business can leverage from it. It will outline the role of the local, regional and state tourism websites and the integrated digital platform; explaining how content is sourced and looking at how you can list your business online through an ATDW listing. This session is suitable for any local tourism business operating in the tourism sector who would like the opportunities in digital marketing clarified.

Data Smackdown at Eskdale

TNE has conducted comprehensive research and gained valuable insights into many of the key market segments currently visiting the High Country.

Tourism businesses are encouraged to attend this session on Monday 2 December which will offer an informative and inspiring overview of the findings of each report, across Walk High Country, Wine tourism and cellar door visitation, Ride High Country, Cultural Tourism Segmentation and Agri Tourism Visitor Research.

Full reports will be made available to attendees after the session when you can also book a one on one mentoring session TNE’s Industry Development managers.