December 8, 2022

One of the unique initiatives created by TNE’s Industry and Product Development team are our Industry Immersion Days.

Launched in 2021, the program aims to help equip High Country tourism businesses with the knowledge to become genuine ambassadors for their region and foster collaboration. Operators are able to gain first-hand experience and information that they can share with their visitors and guests, elevating the visitor experience in Victoria’s High Country.

The Industry Immersion Days are structured like a media familiarisation, with each itinerary highlighting visitor experiences in a different location. As ‘visitors’ for the day, operators take part in a wide range of experiences – think winery lunches, brewery tastings, guided walks, bike tours, day spa visits and more – while also getting to know the people behind the businesses.

“The itineraries are designed so that operators really get a feel for what’s happening in their backyard. We want to give them the knowledge they need to provide a great visitor experience, promote each other’s businesses, and encourage visitors to stay longer,” said Tourism North East CEO, Bess Nolan-Cook.

This week we took accommodation, hospitality and activity operators from Mansfield on a trip up the mountain to learn about the summer offerings on Mt Buller. We heard about the redevelopment of the Mirimbah Store and the masterplan for Mirimbah Park, talked all things mountain biking with Shannon at All Terrain Cycles, toured the activities available at Alpine Central and enjoyed a guided hike along the Summit Nature Trail with Alpine Leisure Tours.

Interested in participating in an upcoming Industry Immersion Day? For more information, contact [email protected].