Two new campaigns will launch in November, showcasing the winery and cellar door offering of the region.
These will be the first campaigns to be taken to market under the Feast High Country brand, and consist of two campaign streams – one targeting key wine tourism segments in metro Melbourne and the other targeting Melbourne-based Chinese hosts of visiting friends and relatives.
These campaigns have been made possible via funding sourced from Wine Australia’s International Tourism Competitive Grants, as well as Victorian Government’s Wine Growth Fund, along with contributions from LGA partners and wineries and vignerons associations.
The campaigns will be in market from November through to April, across a range of out of home, digital and social media advertising channels. The creative concept uses the tagline ‘Join our table’, celebrating the people that capture the essence of High Country’s food and drink offering, and conveying the welcoming feel and authentic spirit that the region is famous for.
The new website www.feasthighcountry.com.au is now live – check it out!