July 12, 2023

The Distillery Experience Accelerator Program is an initiative designed to support businesses in developing new products and experiences that meet the needs of both existing and future visitors. 

This 10-week program will support demand-driving activations that position Victoria’s High Country as a premium destination, build brand equity and long-term consumer advocacy, and create greater diversity through a range of bookable, paid experiences.

Running for 10 weeks, the program aims to improve the region’s product offering to ensure that visitation to distilleries remains a core driver for the growing lifestyle leader market.

Up to 8 successful applicants will be led through a process of product development and one on one mentoring to curate, refine and launch their online bookable experience – supported by tourism, experience and product development experts.

For more information, click here to read the prospectus. 

Don’t miss out: the EOI closes on Friday 14th July