The Distillery Experience Accelerator Program is an initiative designed to support businesses in developing new products and experiences that meet the needs of both existing and future visitors.
This 10-week program will support demand-driving activations that position Victoria’s High Country as a premium destination, build brand equity and long-term consumer advocacy, and create greater diversity through a range of bookable, paid experiences.
Running for 10 weeks, the program aims to improve the region’s product offering to ensure that visitation to distilleries remains a core driver for the growing lifestyle leader market.
Up to 8 successful applicants will be led through a process of product development and one on one mentoring to curate, refine and launch their online bookable experience – supported by tourism, experience and product development experts.
For more information, click here to read the prospectus.
Don’t miss out: the EOI closes on Friday 14th July