|How is TNE online performing?
Everything is up and in the green on TNE managed digital channels (Facebook, Instagram and Websites)
Social channels continue to perform very strongly in 2020, led by the See High Country channels on Facebook and Instagram.
See High Country, has gained over 10,000 followers on Facebook this calendar year. Previously, See High Country was averaging 3000 new followers per calendar year.
Website traffic across both regional (walkhighcountry.com.au etc) and destination websites (visitharreitville.com.au, mansfieldmtbuller.com.au etc) are seeing strong visitation and high engagement. In the last month website visitation has increased by 47% compared to last year.
|The strong result across both social and websites since the end of the Melbourne lockdown (start of November) have been overwhelmingly positive and demonstrates the intent of Melbournian’s to getaway and experience the High Country over the summer period.
To take advantage of Tourism North East’s digital footprint and other TNE product and development initiatives head over to our eventbrite page and register for one of our free up skilling events.