March 18, 2021

In 2020 Tourism North East identified the need for an overarching and impactful regional brand to unify all facets of the High Country offering.

The vision was to build a highly recognisable, diverse and desirable brand for the High Country’s tourism offering, to help build sustainable economic growth.

TNE engaged with brand strategy agency iSpy to conduct a rigorous process to develop a brand identity that truly represents and reflects the region, and is supported at all levels.

The final result, the Victoria’s High Country masterbrand, will provide the region a brand narrative to benefit individual businesses and the region as a whole – from marketing to development of events, experiences or touring routes.

The Victoria’s High Country website and social media platforms have been updated to reflect the new brand identity, with @walkhighcountry and @feasthighcountry moving to the @seehighcountry page.

Get on board with our new brand!

Operators can leverage the brand, and amplify the message by:

  • Following TNE’s social media channels:
    • Facebook:
    • Instagram: @seehighcountry
  • Hashtag your social posts with #victoriashighcountry so we can share them

Share your news with us – if you have anything new, different or special that media may be interested in or you think may fit with our website or social media content, please contact [email protected].

Marketing Victoria’s High Country

The first marketing campaign under the new brand is now live, and will roll out across a variety of channels from March through to May including a social media and a comprehensive PR and famil hosting program.

The creative has been designed to be impactful, yet simple to communicate the Victoria’s High Country brand, and showcase the breadth of offering to the target market.