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After successfully developing and launching the Ride High Country brand and marketing campaign, TNE is developing category-leading master brands for each of the region’s five product pillars. The region’s diverse nature-based tourism pillar will be led by a new Walk High Country brand. Market research recently commissioned by TNE found that walking and/or hiking is…

Photo: Guy Evans Parks Victoria recently released the masterplan for the expansion and development of the Falls to Hotham Alpine Crossing trail. Identified as one of four walks in Walk Victoria’s Icons portfolio (along with the Great Ocean Walk, Grampians Peaks Trail and the Coastal Wilderness Walk), the Falls to Hotham trail will offer a…

Registrations are now open for two FREE industry workshops at The Northo Hotel, Benalla on 15 May. The morning session will be a hands on Futures Briefing bringing to life current global trends gleaned by UK based global trends analysis company, Future Lab, including whole of system thinking right down to the nitty gritty of…

Far left – Melbourne journalist and multimedia producer, Dani Valent, documented the Movida team’s High Country Road Trip. With her (left to right) are MoVida chefs and sommeliers, Scott Stevens, Matthew Kingsley-Shaw, Frank Camorra, Andreas Becerra Caldero, Jamie Munro Lynch, Gerry Winter and Andreas Infirmo with regional producers, including from the King Valley, Christian Dal…

In a first for High Country tourism, visitors spent more than $1 billion in the year ending December 2017, according to the latest industry research. During this time the region attracted 3.4 million visitors, an increase of 12 percent on the previous calendar year. Growth was fuelled by an increase in visitors across domestic and…

The 2018 High Country Harvest returns on 4 May, bringing more than 50 ticketed and a host of associated Harvest menus, Autumn Warmers and village bonfires to all corners of the region. With research into our target food and wine audience suggesting they are far more inclined to source information from a range of digital…

Tourism North East secured $50,000 for strategic High Country winery tourism marketing including the development of a new wine and food brand and for a winery tourism marketing campaign aimed at promoting regional cellar doors. This follows a previous $50,000 allocation secured by TNE on behalf of the partner councils and six wine regions of…

Innovating to meet changing visitor expectations is the focus of a new and exciting Consumer Insights session open to all High Country tourism industry businesses at Wangaratta Performing Arts Centre on Tuesday 24 April. Register Now Morning Sessions: Using Social Media to Ramp up your marketing – not waste your time Presented by Kate Walsh…

Pictured: Young chefs with Patricia’s Table at Brown Brothers chef, Doug Elder, behind the scenes at the 2017 High Country Harvest Grand Opening Dinner. Applications have opened for the Melbourne Food & Wine Festival Hostplus Hospitality Scholarship, an annual award given to a rising star in Australian hospitality. Now in its fifth year, the scholarship…

Lake Catani, Mount Buffalo. Credit: Brendan Holland Parks Victoria is keen to hear from tourism business operators interested in developing glamping experiences at four national park locations in the Grampians, Lake Eildon and at Lake Catani at Mount Buffalo. The Parks trial of temporary, light touch glamping services would take place for up to 12…